Moffat’s New Logo
… for Doctor Who, that is. Sherlock executive producer Steven Moffat is, of course, also the producer and chief writer for BBC One’s Doctor Who. With new series starting in 2010 (featuring Matt Smith as The Doctor and Karen Gillen as his companion, Amy Pond), they’ve reinvented the logo for the series yet again. This time, they’ve brought in a new TARDIS-stylized DW insignia, as well as harkening back to the Troughton (and McGann) eras of Doctor Who with a futuristic, block logo.
Read about it for yourself here, or just look at the pretty logo:
Moffat had this to say about the new logo:
The eleventh logo for the eleventh Doctor–those grand old words, Doctor Who, suddenly looking newer than ever. And look at that, something really new–an insignia! DW in TARDIS form! Simple and beautiful, and most important of all, a completely irresistible doodle. I apologise to school notebooks everywhere, because in 2010 that’s what they’re going to be wearing.
We here at Sherlocking like this new logo very much — equally futuristic and retro, with a hint of darker, more ominous storytelling to come. Here’s hoping the logo for Sherlock is equally impressive!
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As a graphic designer myself, I am often overly-critical of virtually every design that I see. And it’s not always good. BUT, I have to say that I LOVE this design! And, yes, I’m an old Dr. Who fan that’s enjoyed just about every incarnation of the character that there’s been. I love the use of the DW as the Tardis! As a designer who often shares great new works he finds on Facebook, I hope you won’t mind that I give it some extra exposure by sharing there. It epitomizes what I say are the two most important things about a logo design: Unique and simple. Great work!
Sure, but we didn’t make it, this was made by the Doctor Who production team! We just report on the awesome stuff out there, we don’t do anything other than blog!